01TITLE Product title Type, brand, model and the main spec. Without a specific variant’s color or size, so the title fits every variant.
02TL;DR Short description 2–4 sentences on what the product is and who it’s for. The shopper gets the point without scrolling.
03HTML Main description Several paragraphs of facts from your product data. Clean HTML with no styles or extra tags, so it looks right in your store theme.
04META Meta tags Title and description for the search snippet; the description runs 120–160 characters.
05BENEFITS Benefits 4 or 6 cards with the product’s concrete benefits.
06FAQ + JSON-LD FAQ with markup 3–5 shopper questions with 2–3 sentence answers. FAQPage markup helps search engines and AI systems understand the page.
07KEYWORDS × 5 Keywords 5 phrases per language for site search and the category’s content core.
08NOTE_BUY “Buy” line A short “buy …” phrase with the right grammar for each language.
+ image ALT texts · + consistent copy for variants · + a file in your platform’s import format